WSWF-LD
WSWF-LD (channel 10) is a low-power television station in Orlando, Florida, United States, affiliated with Diya TV. The station is owned by Major Market Broadcasting.
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| History | |
| Founded | March 1989 |
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| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 61703 |
| Class | LD |
| ERP | 15 kW |
| HAAT | 107.7 m (353 ft) |
| Transmitter coordinates | 28°34′7.8″N 81°13′53.8″W / 28.568833°N 81.231611°W |
| Links | |
Public license information | LMS |
WSWF-LD (channel 10) is a low-power television station in Orlando, Florida, United States, affiliated with Diya TV. The station is owned by Major Market Broadcasting.
History
[edit]Originally licensed to Kissimmee,[2] the station began broadcasting as W19AX in March 1989. It branded as "WTTC", "The Tourist Channel", and offered a format of information on weather and attractions for visitors to the area.[3] The Tourist Channel made $85,000 a month in advertising from local attractions.[4] The owner, the Specialty Broadcasting Corporation, was snarled by lawsuits from partners in The Tourist Channel; facing rising legal fees, it filed for bankruptcy protection in December 1990 in order to liquidate.[5]
After the lawsuits, the owners of Specialty, the Namey brothers, revived the permit as a station offering community programming and old movies in 1992.[4] The Nameys had started a similar business, Visitel Network, to offer programs like those aired on the Tourist Channel, which later was broadcast on W27BB.[6][7]
In 1997, the station moved to channel 13 as W13CU. On June 6, 2000, it was reassigned the call sign WSWF-LP. On November 17, 2009, it moved to the current call sign WSWF-LD.[8]
Subchannels
[edit]The station's digital signal is multiplexed:
| Channel | Res. | Short name | Programming |
|---|---|---|---|
| 10.1 | 480i | DiyaTV | Diya TV |
| 10.2 | Orange | Local (PEG) | |
| 10.3 | Vision | ||
| 10.4 | MasShow | Novelisima | |
| 10.5 | ACETV | [Blank] | |
| 10.6 | Antenna | Antenna TV | |
| 10.7 | 720p | PurplTV | Purple TV |
| 10.8 | 480i | OANPlus | One America Plus |
| 10.9 | AWEPlus | AWE Plus | |
| 10.10 | JTV | Jewelry Television | |
| 10.11 | HSN | HSN | |
| 10.12 | QVC | QVC |
References
[edit]- ^ "Facility Technical Data for WSWF-LD". Licensing and Management System. Federal Communications Commission.
- ^ Strother, Susan G. (December 26, 1988). "Low-power TV moving into market". The Orlando Sentinel. Orlando, Florida. p. Central Florida Business 5. Retrieved January 16, 2024 – via Newspapers.com.
- ^ Oliver, Lance (December 22, 1988). "Tourists get their own TV channel". The Orlando Sentinel. Orlando, Florida. pp. D-1, D-13. Retrieved January 16, 2024 – via Newspapers.com.
- ^ a b Tin, Annie (February 19, 1992). "Nameys switch to plans for local TV station". The Orlando Sentinel. Orlando, Florida. pp. Osceola 1, 4. Retrieved January 16, 2024 – via Newspapers.com.
- ^ Strother, Susan G. (December 8, 1990). "Tourist TV focuses on new player entering market: Channel 19 plans to liquidate". The Orlando Sentinel. Orlando, Florida. pp. B-1, B-7. Retrieved January 16, 2024 – via Newspapers.com.
- ^ Tin, Annie (December 8, 1990). "Tourist TV focuses on new player entering market: Visitel Network plans to sign on in January". The Orlando Sentinel. Orlando, Florida. pp. B-1, B-6. Retrieved January 16, 2024 – via Newspapers.com.
- ^ Stutzman, Rene (January 17, 1994). "Sending a low-power signal: Growth in TV segment explodes despite financial challenges". The Orlando Sentinel. Orlando, Florida. pp. Central Florida Business 14, 15. Retrieved January 16, 2024 – via Newspapers.com.
- ^ "FCCInfo Results".
- ^ "Digital TV Market Listing for WSWF". RabbitEars. Retrieved May 6, 2025.