WMXG
WMXG (99.3 MHz) is a commercial FM radio station licensed to Chester, South Carolina, that primarily serves the southwestern region of the Charlotte metropolitan area. The station is owned by Urban One. The station's programming consists of simulcasts of the hot adult contemporary radio format of WLNK-FM, licensed to Indian Trail. WMXG was first licensed, as WCMJ, on December 1, 1969. It broadcasts on 99.3 MHz with an effective radiated power (ERP) of 7,700 watts, using a tower nearly 600 feet (180 meters) in height above average terrain (HAAT). The transmitter is located 40 miles (64 km) southwest of Charlotte, off Armenia Road in Chester. The station is also authorized to broadcast using the digital HD Radio format. Studios are located at One Julian Price Place on West Morehead Street, just west of Uptown Charlotte, co-located with the city's CBS affiliate WBTV, which previously had common ownership.
| Simulcast of WLNK-FM, Indian Trail, North Carolina | |
|---|---|
| |
| Broadcast area | Charlotte metropolitan area |
| Frequency | 99.3 MHz (HD Radio) |
| Branding | The Mix 100.9 / 99.3 |
| Programming | |
| Language | English |
| Format | Hot adult contemporary |
| Ownership | |
| Owner |
|
| History | |
First air date | July 28, 1969 |
Former call signs |
|
Call sign meaning | Mix |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 10764 |
| Class | C3 |
| ERP | 7,700 watts |
| HAAT | 182.2 meters (598 ft) |
Transmitter coordinates | 34°47′30.5″N 81°16′5.3″W / 34.791806°N 81.268139°W |
| Links | |
Public license information | |
| Webcast |
|
| Website | mixcharlotte.com  |
WMXG (99.3 MHz) is a commercial FM radio station licensed to Chester, South Carolina, that primarily serves the southwestern region of the Charlotte metropolitan area. The station is owned by Urban One. The station's programming consists of simulcasts of the hot adult contemporary radio format of WLNK-FM, licensed to Indian Trail.
WMXG was first licensed, as WCMJ, on December 1, 1969. It broadcasts on 99.3 MHz with an effective radiated power (ERP) of 7,700 watts, using a tower nearly 600 feet (180 meters) in height above average terrain (HAAT). The transmitter is located 40 miles (64 km) southwest of Charlotte, off Armenia Road in Chester.[2] The station is also authorized to broadcast using the digital HD Radio format.[3]
Studios are located at One Julian Price Place on West Morehead Street, just west of Uptown Charlotte, co-located with the city's CBS affiliate WBTV, which previously had common ownership.
History
[edit]Early years
[edit]The station first went on the air in on July 28, 1969, as WCMJ, owned by the York-Clover Broadcasting Company.[4] From 1978 to 1993, the station used the call letters WDZK and was known on the air as "K99" playing a format that, today would be considered adult top 40.
WBT simulcast
[edit]Despite its clear-channel status that allows it to reach most of the eastern half of North America at night, WBT (AM)'s nighttime signal is spotty at best in some parts of the Charlotte metropolitan area (particularly the western portion) because it operates with a directional antenna at night to avoid interfering with KFAB in Omaha, Nebraska, which also operates on 1110 kHz. To improve its local nighttime coverage, in 1947 WBT began operating a synchronous booster transmitter, located in Shelby,[5] however use of this booster ended in the early 1960s.
In 1995, WBT's then-owner Jefferson-Pilot bought WBZK to provide a better signal to the western part of the market at night. At this time the call letters were changed to WBT-FM.[6][a]
Sale to Entercom
[edit]On July 19, 2016, Greater Media announced that it would merge with Beasley Media Group. Because Beasley already had the maximum number of stations in the Charlotte market with five FM's and two AM's, WBT-AM-FM and WLNK were spun off to a divestiture trust, eventually going to a permanent buyer.[8] On October 18, 2016, Entercom announced that it would purchase WBT AM/FM and WLNK, plus WFNZ.[9] Upon the completion of the Greater/Beasley merger on November 1, Entercom began operating the stations via a time brokerage agreement, which lasted until the sale was consummated on January 6, 2017.
Sale to Urban One
[edit]On November 5, 2020, Urban One agreed to a station swap with Entercom in which they would swap ownership of four stations in Philadelphia, St. Louis and Washington D.C. to Entercom in exchange for their cluster of Charlotte stations, including WBT and WBT-FM. As part of the terms of the deal, Urban One took over operations via a local marketing agreement on November 23.[10] The swap was consummated on April 20, 2021.
Change to Mix
[edit]On December 11, 2025, the simulcast of WBT (AM) moved to 107.9 FM, which lasted until January 8, at which time the WBT programming continued only at the new FM location.[11] The hot adult contemporary format "Mix" and WLNK call letters moved to 100.9 FM while 99.3 became a simulcast with new call letters WMXG.[12]
Augusta Radio Fellowship is buying WMXG for $725,000.[13]
Notes
[edit]References
[edit]- ^ "Facility Technical Data for WMXG". Licensing and Management System. Federal Communications Commission.
- ^ "Predicted Coverage Area for WBT-FM 99.3 FM, Chester, SC" (radio-locator.com)
- ^ WBT-FM Station Search Details (FCC.gov)
- ^ Broadcasting Yearbook (1971 edition) page B-185.
- ^ "WBT, Charlotte, North Carolina" by Scott Fybush, May 15, 2003 (fybush.com)
- ^ Tim Funk and Blair Skinner, "Family Sells Off WBZK FM", The Charlotte Observer, February 2, 1995.
- ^ Broadcasting Yearbook (1953 edition) page 220.
- ^ "Beasley Acquires Greater Media" by Lance Venta, August 3, 2016 (radioinsight.com)
- ^ "Entercom Acquires Beasley Charlotte Spinoffs" by Lance Venta, October 18, 2016 (radioinsight.com)
- ^ Entercom To Swap Charlotte Stations To Radio One For WPHI, WTEM and St. Louis Duo
- ^ Venta, Lance (December 9, 2025). "1110 WBT To Drop Current Programming With Move To 107.9". radioinsight.com.
- ^ Venta, Lance (December 4, 2025). "Radio One Confirms Four Station Charlotte Format Shuffle As WBT Moves To 107.9". Radioinsight. Retrieved December 5, 2025.
- ^ Venta, Lance (March 30, 2026). "Radio One Sells Mix Charlotte Duo To Pair Of Christian Operators". Radioinsight. Retrieved April 2, 2026.
External links
[edit]- Official website
- Facility details for Facility ID 10764 (WMXG) in the FCC Licensing and Management System
- WMXG in Nielsen Audio's FM station database