WIFC
WIFC (95.5 FM) is a heritage contemporary hit radio station located in Wausau, Wisconsin. The station is owned and operated locally by Midwest Communications, previously owned by Journal Communications, Dave Raven (Raven Broadcasting) and originally Forward Communications. The call letters WIFC stand for Wisconsin Forward Communications. WIFC's main competition comes from HOT 96-7 (WHTQ), a top 40-CHR radio station broadcasting to the same area. Formerly WSAU-FM (a beautiful music station), WIFC has broadcast its current format since August 1969, making it one of the longest-running continuously-broadcasting CHR-top 40 stations in the United States.
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| Broadcast area | Wausau-Stevens Point |
|---|---|
| Frequency | 95.5 MHz |
| Branding | 95-5 WIFC |
| Programming | |
| Language | English |
| Format | Contemporary hit radio |
| Affiliations | Compass Media Networks WAOW (weather reports) |
| Ownership | |
| Owner |
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| History | |
First air date | August 29, 1948 |
Former call signs |
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Call sign meaning | Wisconsin Forward Communications[1] |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 74102 |
| Class | C |
| ERP | 98,600 watts |
| HAAT | 329 meters (1,079 ft) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | www.wifc.com |
WIFC (95.5 FM) is a heritage contemporary hit radio station located in Wausau, Wisconsin. The station is owned and operated locally by Midwest Communications, previously owned by Journal Communications, Dave Raven (Raven Broadcasting) and originally Forward Communications. The call letters WIFC stand for Wisconsin Forward Communications. WIFC's main competition comes from HOT 96-7 (WHTQ), a top 40-CHR radio station broadcasting to the same area.
Formerly WSAU-FM (a beautiful music station), WIFC has broadcast its current format since August 1969, making it one of the longest-running continuously-broadcasting CHR-top 40 stations in the United States.
History
[edit]WIFC began broadcasting August 29, 1948 as WILN-FM, and was one of the first FM stations in Wisconsin to broadcast in stereo in the early 1960s. The station changed its call letters to WSAU-FM on March 30, 1962.[3] It later changed its call letters again to the current WIFC on August 4, 1969.[4] It and sister station WSAU were originally owned by The Milwaukee Journal.[5]
References
[edit]- ^ Wisconsin Broadcasting dot com
- ^ "Facility Technical Data for WIFC". Licensing and Management System. Federal Communications Commission.
- ^ "WLIN-FM Radio Changes to WSAU-FM". Wausau Daily Record-Herald. Wausau, Wisconsin. March 30, 1962. p. 18. Retrieved November 30, 2025 – via Newspapers.com.
- ^ "Call Letters Are Changed". Wausau Daily Record-Herald. Wausau, Wisconsin. August 1, 1969. p. 19. Retrieved November 30, 2025 – via Newspapers.com.
- ^ "WSAU-FM Wausau Starts Service on Channel 238" (PDF). Broadcasting. September 13, 1948. Retrieved January 7, 2015.
External links
[edit]- Official website
- Midwest Communications
- Facility details for Facility ID 74102 (WIFC) in the FCC Licensing and Management System
- WIFC in Nielsen Audio's FM station database