Robeks

Robeks is a smoothie franchise chain headquartered in Los Angeles, California. The company was founded in 1996 by David Robertson, a former investment banker. As of July 2024, the company has over 100 franchise locations.

Robeks Fresh Juices & Smoothies

Company type	Private
Founded	1996; 30 years ago (1996)
Headquarters	Los Angeles, California
Number of locations	100+
Website	robeks.com

Robeks is a smoothie franchise chain headquartered in Los Angeles, California. The company was founded in 1996 by David Robertson, a former investment banker.^[1]^[2] As of July 2024, the company has over 100 franchise locations.^[3]

Background

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Peter Bickford was a Wall Street banker and his wife Katrina ran a landscape design business. They were introduced to Robeks by Kela Alstrup, a franchise broker. The Bickfords "were hooked by the idea of providing healthy food in a colorful, high energy setting."^[4] The Bickfords opened the first Robeks franchise in New England.

In 2017, Robeks introduced a new menu. In February 2018, Robeks launched their new Online Ordering program allowing customers to place orders from their desktop or mobile devices. The cornerstone of the program is a new mobile app that is now available to the public. In the summer of 2018, Robeks introduced three floral infused lemonades in anticipation of the summer heat: Rose, Hibiscus, and Lavender.

References

[edit]

^ Tom Connors, "Region's First Robeks Offers Healthy Alternatives", The Hour, September 1, 2004.
^ Diane Seo, "Getting All Juiced Up: Hot Sector of Retail Beverage Trade Hopes to Emulate Starbucks' Success", Los Angeles Times, May 17, 1997.
^ "Robeks launches Bikky's CDP across all 100+ locations". GlobeNewswire. Retrieved 12 Dec 2024.
^ Tom Connors, "Region's First Robeks Offers Healthy Alternatives", The Hour, September 1, 2004.

https://www.franchising.com/news/20180320_robeks_primed_for_growth_in_2018.html

https://www.qsrmagazine.com/news/robeks-fresh-juices-and-smoothies-launches-online-ordering

https://www.qsrmagazine.com/news/robeks-unveils-3-floral-infused-lemonades-summer

https://losangeles.cbslocal.com/2018/03/20/where-to-eat-the-best-acai-bowls-in-la/

https://www.pymnts.com/mobile-order-ahead/2018/personalization-robeks-qsr/

External links

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Robeks

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