Objective Media Group
Objective Media Group (OMG), previously known as Objective Productions, is a media production company. It has produced shows including The Cube, Lingo, The Gold, Feel Good, Peep Show, Fresh Meat, and Toast of London. The company has offices in London, Manchester, Glasgow, Scotland and Los Angeles, California. Objective has won a number of awards including BAFTA, RTS Awards, British Comedy Awards, Rose d'Or, Monte Carlo Golden Nymphs and the South Bank Show.
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 Objective Media Group's logo since 2016 | |
| Formerly | Objective Productions (1991–2016) |
|---|---|
Company type | Subsidiary |
| Industry | Television production |
| Genre | Comedy, entertainment, factual entertainment, documentary |
| Founded | 1991 |
| Founder | Andrew O'Connor |
| Headquarters | , |
| Parent | All3Media (2007–present) |
| Divisions |
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| Subsidiaries |
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| Website | objectivemedia.group |
Objective Media Group (OMG), previously known as Objective Productions, is a media production company. It has produced shows including The Cube, Lingo, The Gold, Feel Good, Peep Show, Fresh Meat, and Toast of London. The company has offices in London, Manchester, Glasgow, Scotland and Los Angeles, California.[1]
Objective has won a number of awards including BAFTA,[2] RTS Awards,[3] British Comedy Awards,[4] Rose d'Or,[5] Monte Carlo Golden Nymphs and the South Bank Show.
History
[edit]Objective Productions was founded in 1991 as Objective Productions by Andrew O'Connor.
On 15 August 2007, British independent powerhouse group All3Media acquired Objective Productions in order to expand its TV production and distribution.[6]
On 24 September 2015, Objective announced that they would undergo a creative restructure.[7]
On 17 December 2015, Objective announced that they had launched a factual entertainment label with Deborah Sargeant in which it was named Second Star Productions.[8] However, on 22 April 2022, after the departure of Deborah Sargeant, the founder of Second Star Productions, Objective Media Group folded its factual entertainment label Second Star Productions into All3Media's fellow production subsidiary Betty TV.[9]
On 6 January 2016 following the establishment of Objective Productions' factual entertainment label Second Star Productions a month prior in December 2015, Objective Productions launched a second production label which its an entertainment subsidiary entitled Panda Television with Objective Productions appinted former Wall to Wall Media exeuctive Moira Ross to head Panda Television as the role of CCO.[10][11] Two weeks later on the 22nd of that month, Objective Productions partnered with former head of Objecitve's comedy production state & former BBC in-house comedy executive Ben Farrell (who had returned to Objective after leaving to join the BBC back in 2014) to launch a new comedy production label that would handle all of Objective's comedy production state while Ben Farrell would head up Objective's new comedy label under the role of CCO; the new comedy label would soon be named Objective Fiction.[12][13]
On 20 May 2019, Objective Media Group had established its then-unnamed creative production label based in Manchester with former BBC executives Pam Cavannagh and Dympna Jackson would head up Objective's new unnamed creative production outfit as co-presidents; the name for Obejctive's new Manchester-based creative production label would later be named Purple Productions.[14]
In June 2020, Objective Media Group teamed up with Neil Forsyth to form a new production label under Objective's comedy production division Objective Fiction called Tannadice Pictures that would produce all of Neil Forsyth's upcoming programming state.[15]
In August 2022, Objective Media Group's parent All3Media had merged its production subsidiairy Maverick Television UK into Objective Media Group's Glasgow-based Scottish production division Objective Media Group Scotland as the latter's parent Objective had formed a new production label based in OMG Scotland's Glasgow office named 141 Productions alongside a London office with Toby Stevens, head of OMG's Scottish division OMG Scotland, and Maverick Television UK’s Creative Director Hannah Brownhill would run the new production label[16][17]
On 18 January 2023, Objective and its parent company All3Media announced that they had sold producer Main Event Media, which was founded by Jimmy Fox in 2017, to Religion of Sports in an exclusive production deal with the latter now being a production arm under the former.[18]
In May 2024, Objective Media Group consolidated two of its unscripted production labels which were London-based gameshow & unscripted entertainment label Triple Brew Media and factual & lifestyle programming label Betty TV (also based in London, which Obejctive Media Group's parent All3Media acquired it from Discovery (now Warner Bros. Discovery) in 2017) as Objective Media Group had the two production labels merged alongside their production states into a new then-untitled unscripted entertainment production label.[19] One month later on 26 June of that year folllwing the merger Objective Media Group's two production labels Betty TV and Triple Brew Media into forming one then-untitled unscripted entertainment label, Objective Media Group had named the new unscripted entertainment production label Objecitve Entertainment with its parent appointed Neale Simpson to head the parent's new unscripted entertainment outfit Objective Entertainment under the role of managing director whilst Bett TV joint creative director Helen Cooke joining the new label Objective Entertainment as creative director.[20][21]
Four months later in September of that year following Objective naming its new unscripted label as Objective Entertainment back in May, Objective Media Group's new unscripted production studio Objective Entertainment had taken over the unscripted production state such as The Only Way Is Essex and Celebs Go Dating from All3Media's fellow production subsidiary Lime Pictures (whom Objective had previously produced Fresh Meat with them) when Lime Pictures had shuttered its London production office as Rebecca Kenny-Smith who formerly headed Lime's London office joined Objective Entertainment to head the production takeover of the brands.[22][23]
Companies
[edit] |
Part of All3media, Objective Media Group is led by Layla Smith[24] and is composed of the following companies:
- Objective Entertainment (Powerhouse unscripted label set up in 2024, developing and producing the next generation of channel-defining formats in the UK and internationally.)
- Objective Fiction (scripted comedies and comedy-dramas)
- Tannadice Pictures (joint venture with Neil Forsyth)[25]
- OMG America (Los Angeles, California, American division)
- OMG North/Purple Productions (Manchester, England, run by Pam Cavannagh and Dympna Jackson)[1]
- OMG Scotland (Glasgow, nations hub)
- Coming Up Roses (Launched in March 2023 Coming Up Roses is led by Oliver Wright, focusing on developing and producing high quality and strong rating factual series and documentaries.)
Current productions
[edit]- The Answer Trap
- The Arrangement
- Britain Today Tonight
- The Cube
- GameFace
- Is OJ Innocent? The Missing Evidence
- It Was Alright in the 70s
- The Larkins
- Lingo
- Now You See It
- Stupid Man, Smart Phone
- Toast of London
- United Shades of America
- Witless
Past productions
[edit]- 30 Greatest Political Comedies
- 50 Funniest Moments
- Bad Robots
- Balls of Steel
- Balls of Steel: The Stars Of The Future
- Bedsitcom
- Big Bad World
- The Bulls**t Detective
- Celebrity Bedlam
- David Walliams: Awfully Good
- Death Wish Live
- Derren Brown: Behind The Mischief
- Derren Brown: Enigma
- Derren Brown: The Events
- Derren Brown: The Gathering
- Derren Brown: The Heist
- Derren Brown: Hero at 30,000 Feet
- Derren Brown: Messiah
- Derren Brown: Mind Control
- Derren Brown: Miracles for Sale
- Derren Brown: Mind Reader – An Evening of Wonders
- Derren Brown Presents The 3D Magic Spectacular
- Derren Brown: Russian Roulette
- Derren Brown: Séance
- Derren Brown: Something Wicked This Way Comes
- Derren Brown: The System
- Derren Brown: Trick of the Mind
- Derren Brown: Trick or Treat
- Dogface
- Don't Get Screwed
- Doorstep Crime 999
- Extreme Cuisine (formerly Gastronuts)
- Face the Clock
- Fresh Meat
- Great Movie Mistakes 2
- Great TV Mistakes
- The Greatest Ever 3D Moments
- The Greatest Xmas Adverts
- The Greatest Xmas Moments of All Time
- Help my Teacher is Magic
- The Incredible Mr. Goodwin
- John Bishop’s Britain
- The Justin Lee Collins Show
- Kabadasses (Comedy Lab)
- The Kevin Bishop Show
- Killer Magic
- Meet The Parents
- The Most Shocking Celebrity Moments of 2010
- Mother of Invention
- Peep Show
- Pete versus Life
- The Peter Serafinowicz Show
- Police Academy UK
- The Quick Trick Show
- The Real Hustle
- Reflex
- Reggie Perrin
- Robert's Web
- Science of Attraction
- Science of Scams
- Secret Removers
- Star Stories
- TNT Show
- Tom and Jenny
- Tool Academy UK
- Tricks of the Bible
- Tricks of the Tradesmen
- TV Heaven, Telly Hell
- The Undercover Princes
- The Undercover Princesses
References
[edit]- ^ a b "Companies". Objective Media Group.
- ^ "Bafta TV awards 2014: Winners in full". BBC News. 18 May 2014.
- ^ "RTS Programme Awards 2012 - Royal Television Society". www.rts.org.uk. 5 September 2012.
- ^ "The British Comedy Awards - The British Comedy Awards". www.britishcomedyawards.com.
- ^ "Channel 4 wins two Roses d'Or (or Rose d'Ors, whatevs!) - Channel 4 - Info - Press". www.channel4.com.
- ^ "All3Media reaches its Objective". Variety. August 15, 2007. Retrieved July 15, 2023.
- ^ "Objective announces creative restructure - News".
- ^ Alcinii, Daniele (December 17, 2015). "Objective Productions launches fact-ent label". Realscreen. Retrieved July 15, 2023.
- ^ Elmes, John (April 22, 2022). "Second Star shuts up shop". Broadcast Now. Retrieved July 15, 2023.
- ^ Whittingham, Clive (6 January 2016). "Objective adopts Panda for entertainment". C21Media.
- ^ "Objective and Moira Ross launch Panda Television - News". Objective Media Group. 6 February 2016.
- ^ Smitherman, Gary (22 January 2016). "Farrell returns for Objective venture". C21Media.
- ^ "Ben Farrell returns to lead Objective comedy label". Objective Ficiton. 22 January 2016.
- ^ Austin, Simon (20 May 2019). "BBC executives to head new Objective Media label in Manchester". Prolific North.
- ^ Kanter, Jake (9 June 2020). "'Guilt' Writer Neil Forsyth Launches Tannadice Pictures With Objective Fiction". deadline.com. Retrieved 14 June 2020.
- ^ Waller, Ed (August 23, 2022). "Objective Scotland, Maverick UK merge to form new prodco 141 Productions". C21Media. Retrieved October 14, 2024.
- ^ "Objective and Maverick Join Forces to Launch New Nations Venture". Objective Media Group. 23 August 2022.
- ^ White, Peter (January 18, 2023). "'Punky Brewster' Producer Main Event Media Moves From All3Media To Religion Of Sports With Production Deal". Deadline Hollywood. Retrieved July 15, 2023.
- ^ Clarke, Stewart (10 May 2024). "All3Media's Objective Consolidating Betty and Triple Brew: The Indies That Make 'Lingo' & 'Wheeler Dealers' Will Be Replaced By A Single Label". Deadline Hollywood.
- ^ Batey, Neil (26 June 2024). "OMG names duo to head Objective Entertainment as creative directors exit". C21Media.
- ^ Creamer, Jon (26 June 2024). "Simpson, Cooke lead new Objective unscripted label". Televisual.
- ^ Chapman, Stephen (19 September 2024). ""Cost efficiencies" – Lime Pictures' London office to close". Prolific North.
- ^ "Lime reality shows to be rehoused after London exit". The Talent Manager. 20 September 2024.
- ^ "Layla Smith - People". Objective Media Group. Retrieved 2023-05-17.
- ^ Jake Kanter (9 June 2020). "'Guilt' Writer Neil Forsyth Launches Tannadice Pictures With Objective Fiction". deadline.com. Retrieved 14 June 2020.