MuscleTech
MuscleTech is a brand of dietary supplements, marketed by Iovate Health Sciences Inc., which includes Hydroxycut. It was owned by Canadian company Kerr Holdings which was acquired by Xiwang Foodstuffs Company, a Chinese company, for $584 million in 2016.
| Owner | Iovate Health Sciences International Inc. |
|---|---|
| Introduced | 1995 |
| Related brands | Hydroxycut |
| Website | www.muscletech.com |
MuscleTech is a brand of dietary supplements, marketed by Iovate Health Sciences Inc., which includes Hydroxycut. It was owned by Canadian company Kerr Holdings which was acquired by Xiwang Foodstuffs Company, a Chinese company, for $584 million in 2016.[1]
History
[edit]In 1998, MuscleTech launched Cell-Tech, a creatine-carbohydrate-alpha lipoic acid supplement.[2]
In September 2018, Muscletech is partnering up to Rob Gronkowski to create a high-protein candy bar.[3][4] In October 2018, MuscleTech partnered with Homes For Our Troops.[5]
In April 2019, MuscleTech had partnered up with Tough Mudder.[6] In July 2019, MuscleTech launched the Prime Series, a private label sports nutrition line exclusive to Amazon.[7]
In April 2021, MuscleTech is announced the addition of a new general manager.[8] MuscleTech, through its parent company Iovate Health Sciences, is a partner of the Metabolism & Sports Science Lab at the University of Toronto.[9]
In February 2022, MuscleTech announced they are looking for their next Brand Superstar.[10]
In April 2024, Muscletech and Trust Group came to an agreement for Trust Group to manufacture and market MuscleTech products in the Brazilian market.[11]
Controversies
[edit]In December 2015, a settlement was reached that applies to protein shakes and beverages that include MuscleTech.[12]
In June 2016, MuscleTech's parent Iovate was sued by rival Hi-Tech Pharmaceuticals over Racketeer Influenced and Corrupt Organizations and protein spiking allegations.[13]
In September 2019, MuscleTech was sued by a consumer claiming that a MuscleTech dietary supplement (Platinum 100% BCAA 8:1:1) decreased muscle protein synthesis.[14]
In May 2020, a MuscleTech product made in the U.S. was linked to a death in Spain.[15]
In April 2022, a lawsuit was filed alleging containers of MuscleTech powder supplements were sold half empty.[16]
In June 2025, Malaysian bodybuilding supplement retailer Muscle Mania Club claimed that there are only 9.9g of protein in Nitro-Tech, well below the 30g of protein claimed on the bottle, after they sent a sample for a third party lab testing done in Malaysia. Iovate responded by producing its own test results done by Eurofins that showed protein content meeting the 30g label claim and added that Muscle Mania Club is not an authorized MuscleTech reseller.[17][18]
References
[edit]- ^ "China's Xiwang Food Acquires Canadian Diet Food Company For CNY3.8 Billion". China Retail News. June 30, 2016. Retrieved July 24, 2018.
- ^ Profiles of Drug Substances, Excipients and Related Methodology By Harry G. Brittain
- ^ Inc, Iovate Health Sciences International (September 10, 2018). "Sports Nutrition Leader, MuscleTech, Partners with All-Pro Tight End Rob Gronkowski to Create Innovative High-Protein Candy Bar". PR Newswire. Retrieved 2021-11-01.
{{cite news}}:|last=has generic name (help) - ^ "MuscleTech, Rob Gronkowski partner on protein candy bar". Drug Store News. September 10, 2018. Retrieved 2021-11-01.
- ^ Inc, Iovate Health Sciences International (October 29, 2018). "Sports Nutrition Leader MuscleTech Becomes a Proud Supporter of Homes For Our Troops". PR Newswire. Retrieved 2022-12-11.
{{cite news}}:|last=has generic name (help) - ^ MuscleTech. "Sports Nutrition & Fitness Leader MuscleTech Partners with Endurance Event Leader Tough Mudder". PR Newswire. Retrieved 2021-02-10.
- ^ MuscleTech. "Amazon® and the makers of MuscleTech®, Announce the Launch of a New, Exclusive Sports Nutrition Series to Stream Live on Amazon during Prime Day--Endorsed by Former Patriots Tight End Rob Gronkowski". PR Newswire. Retrieved 2021-02-10.
- ^ International, Iovate Health Sciences (2021-04-29). "Iovate Fortifies Brand And Marketing Leadership By Adding Three New Brand General Managers". Globe Newswire. Retrieved 2021-05-05.
- ^ "Iovate/Muscletech Metabolism & Sports Science Lab | UofT - Faculty of Kinesiology & Physical Education". kpe.utoronto.ca. Retrieved 2021-05-06.
- ^ MuscleTech (2022-02-15). "MuscleTech Seeks Its Next Brand Superstar Through "The Next MuscleTech Athlete Search"". Globe Newswire. Retrieved 2022-12-08.
- ^ MuscleTech (2024-04-03). "MuscleTech® and Trust Group Reach Manufacturing and Marketing Agreement For The Brazilian Market". Globe Newswire. Retrieved 2024-04-06.
- ^ LLP, Pearson, Simon & Warshaw. "Consumers Who Bought MuscleTech, Six Star, EPIQ or fuel:one Protein Products Could Get Up to $300 From a Class Action Settlement". PR Newswire. Retrieved 2021-02-10.
{{cite news}}: CS1 maint: multiple names: authors list (link) - ^ Inc, Hi-Tech Pharmaceuticals (June 3, 2016). "Hi-Tech Pharmaceuticals Files Lawsuits against Iovate and AllMax over Racketeer Influenced and Corrupt Organizations (RICO) and Protein Spiking Allegations". PR Newswire. Retrieved 2023-11-03.
{{cite news}}:|last=has generic name (help) - ^ Cohen, Steven (2019-09-30). "MuscleTech Class Action Says Supplement Doesn't Promote Muscle Growth". Top Class Actions. Retrieved 2023-11-03.
- ^ Seattle, Food Safety News 1012 First Avenue Fifth Floor; Washington 98104-1008 (2020-05-16). "Spain links death to food supplement made in the US". Food Safety News. Retrieved 2021-02-03.
{{cite news}}: CS1 maint: numeric names: authors list (link) - ^ "Muscletech Supplement Containers Sold 'Nearly Half Empty,' Class Action Says". Class Action Lawsuits. April 28, 2022. Retrieved 2022-06-07.
- ^ PricePlow Staff (July 31, 2025). "The Malaysian MuscleTech Nitro-Tech Testing Controversy: Facts, Fiction, and Lab Tests Revealed". PricePlow. Archived from the original on August 5, 2025. Retrieved September 5, 2025.
- ^ "MuscleTech shares tests in response to Muscle Mania Club claim". Stack3d. August 11, 2025. Archived from the original on August 17, 2025. Retrieved September 5, 2025.
External links
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