Hurst Performance
Hurst Performance, Inc. was an American manufacturer and marketer of automobile performance parts, most notably for muscle cars.
 | |
| Formerly | Hurst-Campbell |
|---|---|
| Industry | Automotive |
| Founded | 1958 |
| Defunct | 1970 |
| Fate | Company defunct, brand purchased by Sunbeam Products in 1970 |
| Headquarters | Warminster Township, Pennsylvania, United States |
Key people | George Hurst William Campbell |
| Products | Aftermarket parts |
| Owner |
|
Hurst Performance, Inc. was an American manufacturer and marketer of automobile performance parts, most notably for muscle cars.
History
[edit]
Hurst Performance was originally named "Hurst-Campbell". The company was established in 1958 as an auto repair shop by George Hurst and Bill Campbell, both young men at the time. The original shop was located on Glenside Avenue in Glenside, Pennsylvania. They later moved to a large building on the corner of Street Road and Jacksonville Road in Warminster, PA. An older man named Lawrence Greenwald (who is credited, among other things, as one of the inventors of stretch nylon hosiery), took cars from his collection to Hurst's shop for repair.
Greenwald saw promise in Hurst and Campbell and decided to finance them in a venture to manufacture large aftermarket, bolt-on tubular bumpers for pre-1958 Volkswagen Type 2 microbuses and trucks. [1][2]
When Volkswagen began manufacturing its own bumper guards for the vehicles, Hurst-Campbell branched out into the piston-driven gearshift business. They also manufactured, at various times, engine mounts, wheels, and shift knobs in addition to their line of gearshift mechanisms.
The company's research department developed and invented the Jaws of Life. The product was spun off and sold separately when it was owned by Dick Chrysler.
By the early 1960s, Hurst transmission shifters and other products had become legendary in auto racing, particularly in drag racing, and among custom car makers. Automobile enthusiasts replaced the factory-standard floor or column-mounted gear sticks with custom Hurst floor shifters to obtain better control of gear selection, particularly for competitive driving.[3]
As automotive historian Mike Mueller noted, the aura of a Hurst brand shifter became so great that "If you didn't have a Hurst shifter in your supercar, you were a mild-mannered loser."[3] General Motors' official policy up to that time had prohibited the use of the names of outside vendors on GM products. The 1964 Pontiac GTO included a Hurst shifter.[4] Division manager Elliot "Pete" Estes convinced GM that having the Hurst name on its cars' shifters would be an effective sales tool.[3] The cobranding began in 1965, and Hurst teamed up with each of the domestic automakers: General Motors (GM), Ford, Chrysler, and American Motors (AMC)).[4]
George Hurst expanded into other specialty performance products during the 1960s by acquiring Schiefer Manufacturing, a manufacturer of clutches, and Airheart, which manufactured brake systems.[5][6]
In 1968, Greenwald and Hurst took the company public in an IPO.[6] The company was acquired in 1970 by Sunbeam Products, a manufacturer of small appliances.[6] Hurst was promised an executive position and a seat on the board of directors as part of the buyout.[6] However, Sunbeam did not follow through.[6] (According to one variation of this account, Sunbeam specifically informed Mr. Greenwald and Mr. Hurst that they would no longer be affiliated with the company.[citation needed]) Greenwald fully retired at age 67.
George Hurst died in 1986.[7] Lawrence Greenwald died of natural causes in 1986.
In 1977, Hurst operations were sold by Sunbeam to Richard Chrysler and became part of his Cars and Concepts Inc. operation in Brighton, Michigan. Hurst Products was later sold to the Mr. Gasket Company.[8]
In 2007, B&M Racing and Performance Products bought the Hurst brand.[9]
A subsidiary, called Hurst Performance Vehicles, was established in 2008 to create new renditions of Hurst vehicles that included the Hurst Challenger, Hurst Viper, and the Hurst Camaro.[10]
Products
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Hurst produced aftermarket replacement manual transmission shifters and other automobile performance-enhancing parts.
Hurst was also an original equipment manufacturer (OEM) for automakers, providing services and components for numerous muscle car models made by AMC, Ford, Chrysler, and GM. Their products were included as standard equipment in specialty models such as AMC's The Machine (also known as the Rebel Machine), and in optional performance versions of AMC AMXs and Javelins, Chevrolet Camaros, Pontiac Firebirds, Pontiac GTOs and Oldsmobile 442s, Boss Mustang 302 and the Boss 429, as well as Dodge Chargers, Plymouth Barracudas, and Plymouth Superbirds, among others.
Specialty automobile models produced in cooperation with automakers that incorporated the Hurst logo or name included:
- 1969 AMC SC/Rambler
- 1970 Chrysler Hurst 300
- 1971 Hurst Jeepster
- 1971-1972 Pontiac Grand Prix SSJ
- 1972 Hurst Oldsmobile Pace Car (made by Hurst for Indy Race Day, copied at Oldsmobile dealerships)
- Several Oldsmobile Hurst/Olds models
Hurst Performance was also the inventor of the "Jaws of Life—a hydraulic rescue tool. It designed a complete Hurst Rescue System in the early 1970s, a specialty Emergency Medical Services (EMS) apparatus.[11] Based on the AMC Gremlin, it served as a quicker and more compact emergency vehicle compared to the traditional heavy rescue vehicles used at motorsport race tracks[12] and as a companion vehicle to highway emergency systems.[13]
See also
[edit]- Linda Vaughn, "Miss Hurst Golden Shifter"
References
[edit]- ^ Szantai, Stephan (2022). Vintage Volkswagen Beetle Accessories. CarTech. p. 57-58. ISBN 9781613257500. Retrieved 16 October 2025 – via Google Books.
- ^ "Hurst Nerf Bars (copy of factory catalog page from the 1950s)". jalopyjournal.com. 20 December 2009. Retrieved 16 October 2025.
- ^ a b c Mueller, Mike (1997). Motor City Muscle: High-Powered History of the American Muscle Car. MBI Publishing. p. 136. ISBN 978-0-7603-0196-8. Retrieved 19 June 2011.[permanent dead link]
- ^ a b Mueller, Mike (2010). Muscle Cars. Motorbooks. p. 171. ISBN 9781610601122. Retrieved 16 October 2025 – via Google Books.
- ^ Madigan, Tom; McClelland, Dave (2007). Fuel and Guts: The Birth of Top Fuel Drag Racing. MBI Publishing. p. 197. ISBN 978-0-7603-2697-8. Retrieved 19 June 2011.
- ^ a b c d e Newhardt, David (2008). American Muscle Supercars: Ultimate Street Performance from Shelby, Baldwin-Motion, Mr. Norm and Other Legendary Tuners. MBI Publishing. p. 153. ISBN 978-0-7603-3294-8. Retrieved 19 June 2011.
- ^ "George Hurst, 59, Inventor of the 'Jaws of Life,' Found Dead". Los Angeles Times. 19 May 1986. Retrieved 29 December 2011.
- ^ "Mr. Gasket Inc. History". fundinguniverse.com. Retrieved 16 October 2025.
- ^ Filipponio, Frank (25 January 2007). "B&M buys Hurst: Giant shifter conglomerate created". Autoblog. Retrieved 19 June 2011.
- ^ "Hurst Performance Vehicles (official web page)". Archived from the original on 12 July 2011. Retrieved 19 June 2011.
- ^ "Hurst/Gremlin Rescue System". Car and Driver. Vol. 18. 1973. p. 100.
- ^ "The Little Car That Could". salguod.net. 12 February 2009. Archived from the original on 24 July 2011. Retrieved 19 June 2011.
- ^ Wilson, Bob. "AMC Gremlin Stuff - page 2". arcticboy.com. Retrieved 19 June 2011.
- Lichty, Robert C.; Boyce, Terry V. (1984). Hurst Heritage High Performance History. Dobbs Publishing Group. ISBN 0-941596-24-9.
External links
[edit]
Media related to Hurst Performance at Wikimedia Commons- www.hurst-shifters.com — Official site
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