GoMo
GoMo (or GOMO) is the name of four independently operated, online-only mobile telephone flanker brands. Although they share the same name and digital-only business model, GoMo services are operated independently under different parent companies in various countries. GoMo primarily offers SIM-only mobile services with online sign-up, app-based account management, and no in-person customer service. While the brand markets itself as digital-only, in some countries such as the Philippines, SIM cards are also distributed through physical retail outlets (e.g., convenience stores and malls).
 | |
| Product type | Mobile telecommunications |
|---|---|
| Owner | Independent: Singtel subsidiaries (Singapore, Thailand, Philippines, Australia), Eir (Ireland), Salt Mobile (Switzerland), Epic Ltd. (Cyprus) |
| Country | Operates in Singapore, Thailand, Philippines, Ireland, Switzerland, Cyprus |
| Introduced | 2019 |
| Related brands | Singtel, Eir (telecommunications), Salt Mobile, Epic (Cyprus) |
| Markets | Singapore, Thailand, Philippines, Ireland, Switzerland, Cyprus |
| Website | |
GoMo (or GOMO) is the name of four independently operated,[1][2][3] online-only mobile telephone flanker brands. Although they share the same name and digital-only business model, GoMo services are operated independently under different parent companies in various countries.
GoMo primarily offers SIM-only mobile services with online sign-up, app-based account management, and no in-person customer service.[4] While the brand markets itself as digital-only, in some countries such as the Philippines, SIM cards are also distributed through physical retail outlets (e.g., convenience stores and malls).[5]
History and Market Presence
[edit]- GOMO Singapore was the first to launch, on 25 March 2019, using the Singtel mobile network.[3]
- GOMO Thailand was launched in May 2020 and is operated by Advanced Info Service, a partly owned Singtel subsidiary. The service was marketed with a low-cost, app-based subscription model.[6]
- GOMO Philippines launched on 1 October 2020, and is operated by Globe Telecom, another partly owned Singtel subsidiary. It became the country’s first fully digital telco and surpassed 1 million subscribers by 2021.[7]
- GoMo Ireland was launched on 15 October 2019, using the Eir mobile network. It gained attention for its €9.99 unlimited plan and had over 250,000 customers by October 2020.[1][8]
- GoMo Switzerland launched on 16 November 2021 using the Salt Mobile network. Like its Irish counterpart, it offered digital-only, low-cost SIM plans.[9]
- GoMo Cyprus launched in November 2024 and is a trading name of Epic Ltd. Unlike the other GoMo brands, it is not affiliated with Singtel, Eir, nor Salt Mobile. GoMo Cyprus debuted with a €5.99/month promotional plan, later rising to €9.99/month.[2]
- GOMO Australia was operated by Optus, a wholly owned subsidiary of Singtel. The service launched in 2020[10] but stopped accepting new customers on 1 June 2023, and all services officially ceased on 15 December 2023.[11]
Products and services
[edit]Singapore
[edit]GOMO Singapore provides contract-free SIM-only plans with varying data and roaming options. As of 2025, their popular plan includes:
- 300 GB of 5G+ data
- 800 local minutes and 800 SMS
- 10 GB of roaming data to selected destinations (e.g., Malaysia, Indonesia)
Plans are app-managed and start from S$14.33/month.[4]
Thailand
[edit]GOMO Thailand, operated by AIS, offers digitally managed SIM-only plans such as:
- Unlimited data at speeds up to 10 Mbps
- Unlimited calls to other AIS numbers
- Monthly fee of THB 299
All sign-up and account management is via the GOMO Thailand mobile app.[6]
Philippines
[edit]GOMO Philippines offers prepaid SIM-only plans with no expiry on data. Popular offers include:
- 30 GB of data for ₱399
- 25 GB with 100 minutes + 500 texts for ₱299
Users can convert data into call minutes or SMS using the app (“Mo Creds”).
The service is fully digital, with SIMs available online and in physical retail outlets.[5]
Ireland
[edit]GoMo Ireland offers a single SIM-only postpaid mobile plan that includes:
- Unlimited calls to Irish mobiles and landlines
- Unlimited texts to Irish mobiles
- 120 GB of 4G/5G data (with unlimited lower-speed data thereafter)
- 10 GB of EU roaming data The service is managed entirely online via the GoMo website.[1][12][13][14][15][16]
Switzerland
[edit]GoMo Switzerland offers a SIM-only plan with free activation fees that includes:
GoMo [17]
- Unlimited local calls and SMS
- Unlimited domestic 4G/5G data
- Promotional price of SFr 9.95/month for the first 50,000 customers as of April 30, 2025 and SFr 12.95/month
GoMo+ [18]
- Unlimited local calls and SMS
- Unlimited domestic 4G/5G data + 5GB Europa
GoMo Europe [19]
- Unlimited local calls and SMS
- Unlimited domestic + Europa 4G/5G data (20GB Highspeed)
- Price SFr 19.95/month
The service is provided by Salt and positioned as a budget digital offering.[20]
Cyprus
[edit]GoMo Cyprus, operated by Epic Ltd., provides a single SIM-only plan that includes:
- Unlimited national calls and SMS
- Unlimited 5G mobile data, with a fair use limit of 100GB per month (after which speeds are reduced with no extra charge)
- 14 GB of EU/EEA roaming data, in line with the "Roam Like at Home" policy and GoMo’s fair usage policy [1]
- Fixed monthly price of €9.99 (launched at €5.99 for early users)
Services are managed online via the GoMo portal; no physical support centers are offered.[2]
Customer service
[edit]GoMo does not provide customer support through phone lines or in-person service centers. Instead, all assistance is handled through digital channels such as live chat, email, mobile apps, and official social media platforms. This online-only support model is consistent with GoMo’s digital-first approach across all operating countries.[21][22][23]
References
[edit]- ^ a b c "New mobile network GoMo takes aim at Irish operators". The Irish Times. Retrieved 2025-04-30.
- ^ a b c "GoMo: revolutionising mobile telephony in Cyprus!". cyprus-mail.com. 2024-11-15. Retrieved 2025-04-30.
- ^ a b "Singtel launches all-digital mobile experience with GOMO - Singtel". www.singtel.com. Retrieved 2025-04-30.
- ^ a b "GOMO Plans: Which GOMO plan should you get? - Singtel". www.singtel.com. Retrieved 2025-04-30.
- ^ a b Adu (2024-01-31). "GOMO Philippines Prepaid Plans Explored (2025)". Phone Travel Wiz. Retrieved 2025-04-30.
- ^ a b "Singtel launches Thai version GOMO under AIS – OCWorkbench". en.ocworkbench.com. Retrieved 2025-04-30.
- ^ "All-digital telco GOMO reaches 1M subs". 2021-08-26. Retrieved 2025-04-30.
- ^ "Mobile brand GoMo reaches 250,000 customer mark". Mobile Brand GoMo Reaches 250,000 Customer Mark. 2020-10-12.
- ^ "Salt introduces GoMo mobile brand with unlimited data for CHF 10".
- ^ "Optus launches Singtel's GOMO mobile brand in Australia". iTnews. Retrieved 2025-04-30.
- ^ Dennis, Alex (2023-11-13). "Optus officially ending the GOMO Mobile brand with users to be moved to Catch Mobile". Ausdroid. Retrieved 2025-04-30.
- ^ Adrian Weckler (2019-10-19). "Eir to launch 5G mobile service next week". Irish Independent. Retrieved 2020-01-16.
- ^ Adrian Weckler (2019-12-03). "Mobile firm to end its €10 deal in weeks after hitting cap of 100,000 customers". Irish Independent. Retrieved 2020-01-16.
- ^ Adrian Weckler (2019-10-17). "Smooth operator: Eir's new mobile offering aims to take a byte out of its main rivals". Irish Independent. Retrieved 2020-01-16.
- ^ "Eir's first quarter revenues dip 3% while earnings rise by 2%". RTÉ. 2019-11-14. Retrieved 2020-01-16.
- ^ Adrian Weckler (2019-10-20). "Adrian Weckler: 'GoMo rips mobile market apart'". Irish Independent. Retrieved 2020-01-16.
- ^ "Factsheet GoMo" (PDF). GoMo (in Swiss High German). 2025-04-30. Retrieved 2025-04-30.
- ^ "Factsheet GoMo+" (PDF). Salt. 2025-04-30. Retrieved 2025-04-30.
- ^ "Factsheet GoMo Europe" (PDF). GoMo (in Swiss High German). 2025-04-30. Retrieved 2025-04-30.
- ^ Booth, Nick (2021-11-16). "Swiss operator Salt launches GoMo brand budget service". Mobile Europe. Retrieved 2025-04-30.
- ^ Josh Crosbie. "Eir Launches New Irish Mobile Network GoMo". SPINSouthWest. Retrieved 2019-11-19.
- ^ admin-ion. "Help & Support". GoMo. Retrieved 2025-04-30.
- ^ "FAQs - GOMO". www.gomo.ph. Retrieved 2025-04-30.
External links
[edit]
| Mobile network operators |
| ||||
|---|---|---|---|---|---|
| Mobile virtual network operators (MVNOs) |
| ||||
