FreshChoice
FreshChoice is a franchise of locally owned and operated supermarkets across New Zealand. It is owned by Woolworths New Zealand, the New Zealand division of the Australian Woolworths
 | This article may contain excessive or inappropriate references to self-published sources. (April 2020) |
 | |
 FreshChoice in Christchurch, New Zealand | |
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 1995 |
| Headquarters | Christchurch, New Zealand |
Number of locations | 74 stores (August 2025) |
| Parent | Woolworths New Zealand |
| Website | www.freshchoice.co.nz |
FreshChoice is a franchise of locally owned and operated supermarkets across New Zealand. It is owned by Woolworths New Zealand, the New Zealand division of the Australian Woolworths[1]
History
[edit]The franchise was established in 1995.[2]
By 2008, it had 15 stores but was yet to expand into Auckland.[3]
In 2023, Woolworths New Zealand began the process of rebranding all of its SuperValue stores as FreshChoice, this was part of a plan to expand the FreshChoice chain to 200 stores by 2034.[4]
In October 2025, FreshChoice joined the Everyday Rewards program.
Operations
[edit]There are 74 FreshChoice stores across New Zealand, including 11 in Auckland.[5] The stores are operated under franchise agreements with Wholesale Distributors Ltd (WDL), a division of Woolworths New Zealand, one of New Zealand's largest retail and distribution companies.[2]
References
[edit]- ^ "FreshChoice – local supermarkets". freshchoice.co.nz. FreshChoice. Retrieved 10 November 2018.
- ^ a b "Supermarket franchise opportunities". FreshChoice. Retrieved 23 December 2018.
- ^ "Store locations". progressive.co.nz. Progressive Enterprises. Archived from the original on 14 October 2008.
- ^ "Enhancing Customers' Shopping Experience". Supermarket News. 13 November 2023. Retrieved 23 July 2025.
- ^ "Supermarkets". FreshChoice. Retrieved 23 July 2025.
External links
[edit]
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